Browser extension

Neutralize biased and manipulative language.

Essentyx is a browser extension that neutralizes emotionally biased and manipulative language in news articles and other web content.

14 days free. No card required.

The web is written at you. We strip that part out.

Most pages on the web are not written to inform. They are written to make you feel something specific, click something specific, or stay slightly longer. Headlines lean on hyperbole. Articles bury one fact under five paragraphs of framing.

The Essentyx extension rewrites that text in place. Loaded language becomes neutral. Persuasion patterns get flattened. The facts are still there, but you read them without the push.

Four steps, instantly.

  1. Scans visible text on a webpage.
  2. Processes it through a language model.
  3. Rewrites content into a neutral, simplified version.
  4. Replaces or overlays the original text instantly.

See the bias you have been reading.

Pro turns every neutralization into a data point. Over a week, you see what your inputs are actually doing to you.

Clarity score

Every page you neutralize gets a numerical clarity rating. Lower means heavier framing. Track it across sources, outlets and topics.

Manipulation trigger classification

Hyperbole, vague quantifiers, loaded verbs, false urgency. Pro labels each pattern by category so you can see which ones target you most.

Statistics and insights on patterns

Daily and weekly trends. Which sources lean hardest on framing. Which topics burn the most attention. Charts you can act on, not vanity metrics.

What we do, what we don't.

The full text is in the privacy policy. The short version:

We do

  • Send the page text to our model provider for the rewrite.
  • Process originals in memory and discard them when the rewrite is done.
  • Store account info (Google name, email) so you can sign in.
  • Store anonymized analytics metadata if you are on Pro and have analytics enabled.

We don't

  • Persist your original text after the rewrite.
  • Train any AI models on your content.
  • Sell your data, ever.
  • Run advertising or tracking pixels in the extension.

Honest limits

Essentyx is an AI tool. It can be wrong. Rewrites are suggestions, not facts. Do not rely on the output as legal, financial, or medical advice and check the original (hover any rewritten word to see it) when the stakes are high.

The full disclaimer is in the terms of service.

Try it free.

Experience the difference yourself.
Install the extension and read a few articles with it on.